|CHAPTER 1 - I-D was born sept 1980 published 4 times a year
CHAPTER 2 - Jan'84 I-D goes Bi- Monthly
CHAPTER 3 - Sept'84 I-D production stepped up to ten issues a year
Imagine "Interview", "Ritz" and the more art-orientated less gossipy - "Viz" moved downmarket and rolled into one in a fanzine format, ant you have "I-D".
In the mag every look is presented as a piece of haute-couture any tribe is as valid as the next from teds to headbangers to hippies to...
" Viz's " phrase from 80 - The Covent Garden Now Crowd.
Individualism, which transcends style, is the thing . Like Robert Elm's 'creative' though. I-D' individualism remains an abstraction. It' there because it's there because it' there - rather like the notion of success in the "60s" which covered Mick Jagger as well as Ronnie Kray and ensured that both of them were in David Bailey's Box of Pinups - I-D's glossy precursor ?
THE BOOK WITH NO NAME - 1983
Ex-Vogue Art Director - Tery Jones started I-D, a magazine that was aimed at and recruited young talent including Robin Deryck, Dylan Jones, Kate Flett, Caryn Franklin, Beth Summers and Alix Sharkey; all now names in the media
Elle - UK - march - 1990