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VIVIENNE WESTWOOD SEDITIONARIES

While the fictional characters in The Serial were ¥staying mellow at all cost¥ Westwood opened Seditionaries.  This was the first authentic Punk shop in London and created what  Jon Savage writting in The Face called  ¥¥the only modern look of the 70¥s¥¥.  Designed in collaboration with David Connor,  the shop tranlated the hard edge of Street Style into interior design,  using blow-up photographs of bomb-damaged London.  The outside was painted in flat institutional grey,  with clouded glass window so that one couldn¥t look in.  The shop quickly attracted cult status and the Daily Mirror newspaper even ran a campaign to have it closed down.  Westwood recalls that McLaren thrived on such ¥success¥, ¥¥ Malcolm  was crazy in Seditionaries.  He was supposed to open at 11.00 am  but sometimes he¥d be up all night styling the shop,  pinning up pictures and in the morning people would be shouting ¥¥Let us in Malcolm¥¥  but he wouldn¥t until he¥d finished back to VIVIENNE WESTWOOD menu